[11], The growth of the export market during this time was composed of individual growers, grower cooperatives, exporters and distributors. "New Zealand again supplied more Zespri SunGold Kiwifruit than Green this season, with this year's harvest the largest yet. Kiwifruit may look unpalatable at first glance, but beneath that hairy brown exterior lies emerald green flesh and edible tiny black seeds with a flavor reminiscent of strawberries to some and pineapple to others. In the 2008–2009 season the value of New Zealand kiwifruit exports was NZ$1.45 billion. The branding move is also intended to distinguish New Zealand kiwifruit from other fruit and prevent other companies from gaining benefit from the New Zealand Kiwifruit Marketing Board's (a subsidiary of Zespri) activities. In New Zealand, Kiwi fruit name derives from Kiwi bird. However, in October 2011 the case was dropped in response to pressures from a new bacterial disease causing devastating losses in kiwifruit. Location. The legislatively-protected marketer of New Zealand Kiwifruit, Zespri (ZIL), is obligated to maintain and grow existing markets to increase international demand for quality New Zealand Kiwifruit and to maximise financial returns for Growers. "The wider supply chain including frontline staff at the Port of Tauranga have worked incredibly hard to ship our record-breaking harvest this season, and embrace the enhanced safety measures put in place to keep our people and communities safe during New Zealand's response to Covid-19. Kiwi (Actinidia deliciosa), woody vine and edible fruit of the family Actinidiaceae. Kiwifruit or kiwi is a major horticultural export earner for New Zealand. Some of the attacks in the Bay of Plenty were by the virulent strain PSA-V. [20], Much of the breeding to refine the green kiwifruit and develop the gold Zespri was done by the Plant & Food Research Institute (formerly HortResearch) during the decades of 1970–1999. Zespri International Ltd. is owned by 2,700 local growers through Zespri Group Ltd which was established in 2000. Kiwi Fruit Farming About Kiwi Fruit Farming Guide. The disease is worldwide, with serious attacks in Italy and France also in 2011. Photo /Jamie Troughton/Dscribe Media Services The final shipments of this season's New Zealand-grown … Retrieved 24 June 2011. [18] Kiwi Quinoa is grown by Dan and Jacqui Cottrell in the volcanic soils of the Central Plateau, New Zealand. Hulbert said Zespri was now transitioning to fruit from its Northern Hemisphere growing partners in Italy, France, Korea and Japan, with its global supply strategy ensuring consumers were able to continue to access Zespri Kiwifruit for 12 months of the year. In New Zealand in 2007, just under 12,000 hectares were planted in kiwifruit. The Southampton Star at Port of Tauranga. [10] In the 1960s and 1970s, Frieda Caplan, founder of Los Alamitos-based Frieda's Inc., played a key role in popularising kiwifruit in the United States, convincing supermarket produce managers to carry the odd-looking fruit. 81% of New Zealand-grown kiwifruit comes from the Bay of Plenty. The final shipments of this season's New Zealand-grown kiwifruit have left the Port of Tauranga, bound for Asia. The ideal growing conditions include plenty of sunshine, lots of rain, and extremely fertile soil. "We've been really fortunate that with the support of the Government and our communities we've been able to continue to operate and deliver this season's crop to consumers around the world," Hulbert said. Both the number of charter vessels and containers used increased from the previous season and fruit was able to be delivered earlier than normal to meet demand. In the 1990s, the export arrangement was reorganised in response to pressure from increasing fruit supplies from competing overseas export markets. Kiwifruit belongs to the family of “Actinidiaceae” and genus of “Actinidia”. In the 1980s other countries began to export kiwifruit, and New Zealand lost its first-mover advantage. Both regions offer other exciting things to do, including great accommodation options. The seven licensed exporters in New Zealand were in fierce competition, driving down prices. Kiwifruit is native to eastern and north-central China. "What's New in Exotic Fruit: Putting a Kiwi in Every Lunch Box", "New Zealand Kiwifruit Export Performance: Market Analysis and Revealed Comparative Advantage", "German owners of Turners & Growers extend olive branch to Zespri", "More virulent PSA strain a new worry for kiwifruit growers", "Renewed fears as PSA devastates European orchards", Serious Fraud Office investigating Zespri, "Growers pay steep prices to Zespri for right to grow gold kiwifruit", New Zealand Kiwifruit Growers Incorporated, https://en.wikipedia.org/w/index.php?title=Kiwifruit_industry_in_New_Zealand&oldid=968801175, Creative Commons Attribution-ShareAlike License, This page was last edited on 21 July 2020, at 15:58. Apr / May 20. A proposed centre at Te Puke, New Zealand's kiwifruit capital, would be set up to be a single autonomous, agile entity which retained strong links to Zespri and Plant & Food. The final shipment of New Zealand-grown fruit is expected to reach all markets by early December. Regional maps. New Zealand’s kiwifruit industry is a regulated industry. Kiwi finally made its way to California around 1960. The final shipments of this season's New Zealand-grown kiwifruit have left Port of Tauranga bound for Zespri's global markets, capping another strong season for the New Zealand kiwifruit industry. [2] Zespri has the role of promoting and selling kiwifruit in overseas markets as well as establishing regulations on which kiwifruit can be sold in the export markets. The New Zealanders called it “kiwi” after their national bird. [21], In 1990, the New Zealand Kiwifruit Marketing Board opened an office for Europe in Antwerp, Belgium, which became the headquarters for European marketing of Zespri gold kiwifruit in 2010. New Zealand supplies 99% of the world production of kiwifruit and 95% of the crop is harvested within 35 miles (56 km) of the little town of Te Puke, Bay of Plenty–38º S latitude. These measures were continued in 2011, but were largely unsuccessful with most orchards in the Bay of Plenty displaying some level of infection by November 2011. The Kiwifruit Industry Restructuring Act 1999 (the ‘’Act’’) and the Kiwifruit Export Regulations 1999(the “Regulations’’) set the current industry structure. The majority of New Zealand kiwifruit grows in the western Bay of Plenty, well south of Tauranga and north of Opotiki (East Cape). Growing regions are classified as Exclusion, Containment or Recovery, based on the level of Psa infection. [17] There are around 12,185 hectares of kiwifruit in production. [6], As the local popularity of this fruit increased, New Zealanders discarded the local Chinese name for the fruit (yáng táo[a])[8] in favour of the name Chinese gooseberry. 13 Mar 2019. The first commercial planting of Chinese gooseberries occurred in 1937 by the orchardist Jim MacLoughlin. In total, over 87 million trays of Zespri SunGold Kiwifruit and 70 million trays of Green were supplied to global customers.". Fuzzy kiwi are grown commercially in New Zealand, Italy, Japan, France, Australia, Greece, Chile, and California. New Zealand’s 2,681 kiwifruit growers produce approximately 149 million trays for export from 12,692 productive hectares. Latest Magazine Covers. Kiwifruit New Zealand (”KNZ”) was established on April 1, 2000 when the New Zealand Kiwifruit industry was restructured through the Kiwifruit Industry Restructuring Act 1999 and Kiwifruit Export Regulations 1999.. Today New Zealand is the third largest kiwifruit producing country, next to China and Italy,[1] and holds approximately 30% of the market share. In the 2008–2009 season the value of New Zealand kiwifruit exports was NZ$1.45 billion. Cultivation of green kiwi (Actinidia deliciosa) spread in the early 20th century from China to New Zealand where the first commercial vineyards were planted. He found that the vines were low maintenance and fruited well. Click here for further information on regional classification or view the current regional classification map.. To view all New Zealand kiwifruit growing regions, click here. Today New Zealand is the third largest kiwifruit producing country, next to China and Italy, and holds approximately 30% of the market share. Kiwifruit, also known as “Chinese gooseberry” is one of the deciduous vine fruit crops which is widely grown all around the world.Basically, this crop is mainly cultivated in China, New Zealand, Italy, Japan, Australia, United States of America, United States, France, Chile and Spain.. actinidiae (PSA), a variant of the bacterium Pseudomonas syringae, were present in a Bay of Plenty kiwifruit orchard in the North Island. Kiwi Quinoa is grown spray-free using farming practices that benefit the environment and result in a delicious and nourishing quinoa. New Zealand provides the ideal conditions for growing kiwifruit: plenty of sunshine, lots of rain, and extremely fertile soil. New Zealand developed the first commercially viable kiwifruit and developed export markets, creating the demand for the fruit that exists today. Zespri worried about extent of illegal NZ gold fruit growing in China - NZ Herald, Zespri awarded $15m after suing grower - NZ Herald, Hill Laboratories signs contract with Zespri to make sure kiwifruit stays tasty - NZ Herald, Zespri's big bold 2025 sales goal loses certainty in virus global economy fallout - NZ Herald, Business digest: Home lender secured for BayTrust's $2m co-ownership programme, Catering companies busier than ever as last-minute Christmas bookings roll in, Bayfair exploring new tenants for former Imbibe bar site, 'Busiest ever': Trucking firm invests $9m into Tauriko facility, WorkSafe's White Island prosecution adjourned to next year, 30C scorcher: NZ set to swelter in the sun; forecasters also on cyclone watch. Originally named “Chinese Gooseberry” the kiwifruit is borne from a woody vine of the genus Actinidia that grows wild along the banks of the Yangtze River Valley in northern China. On top of that, many people are growing kiwi for all of its amazing health benefits. It is native to mainland China and Taiwan and is also grown commercially in New Zealand and California. Jun / Jul 20. In addition to New Zealand and California, kiwifruit is also grown commercially in such areas as Italy, South Africa and Chile. [21][22], In 2017, New Zealand growers were acquiring additional land to grow Zespri gold kiwifruit under rising costs for a Zespri license to meet global demand for the gold cultivar. Boundaries for each region are listed below: The opposite growing season of New Zealand and Chile makes kiwifruit readily available all-year-round in the northern hemisphere. This provided the opportunity for the previously domestically-consumed fruit industry to expand by exporting to an international market. Kiwifruit from 'record-breaking harvest' shipped off Slim pickings - reporting the shortage of labour for fruit and veges By far the greatest concentration of orchards is in the Bay of Plenty, especially near Te Puke. All New Zealand kiwifruits are marketed under the brand-name label Zespri. Kiwifruit can be grown in most temperate climates with adequate summer heat. The final shipments of this season's New Zealand-grown kiwifruit have left the Port of Tauranga, bound for Asia. The ‘oval’ variety is a famous commercial cultivar. In 1952, MacLoughlin approached the New Zealand Fruit Federation who agreed to facilitate the shipping and marketing of the fruit to United States markets, this was New Zealand's first export of Chinese gooseberries. [2], The total volume of kiwifruit exports rapidly increased from the late 1960s to early 1970s. 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